The proprietor of Urwibutso Enterprises Sina Gerald has unveiled new plan of the brand awareness that could increase his brand awareness and sales outside Rwanda.

His brand awareness campaign covers the main products including alcoholic products, bakery, akarusho wine, flours, beverages, agashya passion, Akandi straw berry and others

Nyirangarama’s new drive for his brand awareness targets European countries in order for him to meet the increasing high demand of the Rwandan communities in those areas.

Akarusho wine is processed and standardized in high quality.

Nyirangarama’s business strategies lies in his annual commitment to deliver and meeting the demands of the clients. He makes sure that every year he introduces something new. “Since we have already introduced new packing the akarusho drink, we are soon going to introduce something new for another product so as to keep competing in the market,” he noted.

For Nyirangarama packaging and branding are the two intertwined business artifice for a win-win solution to satisfy the daily demands of his clients.

“I am still looking for some way of the improving the packing and branding of my products,” he noted.

He says though he has not yet been able to get a good solution he will have to do it as first as he can.

In june, Nyirangarama enterprise unveiled a new packing for his alcoholic products. He has done so to align with the government’s proposal to phase out plastic packaging after the parliament passed a draft law prohibiting the manufacture, importation, use and sale of single-use plastic items in Rwanda.

Single-use plastics are plastics that are used only once before they are thrown away or recycled, which pollutes the environment at a very fast rate.

It is from this juncture that Sina Gerald unveiled a new packaging plan of his local drink ‘Akarusho’.

His akarusho tins were flagged in the national colors which help to brand the drink better and his country abroad.


spme of Extraordinary products deserve extraordinary packaging in Sina Gerard.

“Our customers both local and foreign will not be burdened by having to carry the big bottle we have been packing in. This new packaging will be easier to carry,” Sina said while launching Akarusho.

“This is our new of branding as people know we always have our unique way of doing things. We decided to introduce this brand after government asked us to improve on our packaging so that we can easily access the international market,” he pinned.

URWIBUTSO Enterprise is owned and managed by Mr. SINA Gerard. It is oriented towards agro-processing industry sector. The company is located at Nyirangarama in Rulindo District, Northern Province about 45 Km from Kigali City, on Kigali Musanze – Rubavu.

The Express News

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