In an effort to promote Rwanda as a conference hub, a South African firm, Crystal Events Africa, has entered into an agreement with Ikaze Professional Conference Organisers to market the east African country as a top conferences centre and must-visit tourist destination on the continent.
“The main purpose of the partnership is to encourage global companies and organisation to hold conferences in Rwanda and Africa, generally as well as to create awareness about Rwanda’s tourist attractions and its potential as a tourist destination on the continent,” Tes Proos, the founding partner of Crystal Events Africa, said.
She said the local tourism sector has the potential to attract more tourists and related businesses and thus contribute to job-creation and economic development.
Rwanda Development Board projects the Meetings, Incentives, Conferences, Events and Exhibitions (MICE) to contribute $64 million this year, up from the $47 million in 2016.
Rwanda is a landlocked East African country with a green, mountainous landscape. Its renowned Volcanoes National Park is home to mountain gorillas and golden monkeys. The park encompasses 4,507m-tall Mt. Karisimbi and 4 other forested volcanoes. In the southwest is Nyungwe National Park, with ancient montane rainforest that’s a habitat for chimpanzees and other primates.